The simplicity and beauty that is Side Project Brewing is something that I was immediately drawn to when learning about the brewery. The elegance and fluidity of the font and lettering plus a logo that uses very little to say so much. This branding effort and commitment to style is made possible by Tim Bottchen. It was a unique perspective and insight into a new focus on label and design for us here and it has set the bar high for future episodes. Enjoy the opportunity to learn a little bit more about one of the most sought after breweries in the country and the man who makes them look so good doing it.
Truly a Jake of all trades. We caught up with Jake Alexander as he was in London working on his feature length film. Jake was recommended to us by a mutual friend for the work he does with Cellarmaker Brewing Company in San Francisco. Jake has a warm and calm spirit, which it made it very easy for us to talk with him despite the distance. He is a hard worker who is involved in several great projects and jobs. Take a little time to learn more about Jake the artist and I'm sure you'll be impressed with his story and path.
This interview marks our first international interview and it took place in Amsterdam, NL with Vincent Sapthu. Vincent was a welcoming and friendly soul who met me at a really cool spot for beers and conversation. Unfortunately I left one of the (most important) wires for the microphone back in the hotel or in the states. My sincere apologies first to Vincent, but also to the listeners. We were able to record the interview but due to the environment and recording backup equipment decided to scrap the audio of the interview. It isn't fair to Vincent or you. Here is the self-transcribed version of our awesome sit down in Amsterdam where we learned about his process, his story and how he came to be the man behind the design and labels of Walhalla.
When starting a new project you are just hoping that people feel your idea is a good one and in turn validate your concept. From the moment that I reached out to Daniel Endicott to invite him to be a part of this project he has been nothing but a positive force and encouraging. In the early weeks I was just excited for individuals to say yes and would make myself available to speak with them whenever - day or night, but Daniel and I knew that it would be an optimal experience if we met in person and sat down to talk, so we waited and were able to connect at his impressive brewery, Forest & Main and it was obvious that it was the right decision. Daniel is a true artist whose love of beer and art is something special, not to mention I am a little jealous he gets to do two of his favorite things for his job. Enjoy this unique look into one of the truly special individuals in the craft beer space.
