Shelton, CT, March 8, 2018– We here at The 16oz. Canvas are happy to announce our sixth 12-pack of artists today. Each week we introduce our audience to artists, designers and illustrators from around the world that help bring our favorite beers and breweries to life. This season is no different as we bring to you some of the most creative and dynamic individuals in the craft beer scene today. The beauty of this project is not only do we learn about their process, but their stories of hard work and entrepreneurship that inspires so many.
Words by Josh Bernstein
Design by Tri Vo
Used with permission from Ceros
Aluminum cans were once the domain of mass-market brews, the kind of bland, economy lagers bought by the case. But over the last decade, brewers have embraced the can, filling the once-maligned vessels with juicy and aromatic IPAs, tingly sours, and barrel-aged stouts. Cans have gone from objects of derision to desire, fueled by both the liquid and the labels. Designers, illustrators, and artists have turned these aluminum canvases into handheld works of art, a rare analog experience in a digital era.
Instead of bottles, we’re palming cans, Instagram-age billboards that telegraph a brewery’s philosophy and set it apart. A few decades ago, simply making more flavorful beer was a big enough point of differentiation. Now that good beer is sold everywhere—at gas stations, sports bars, and four-star restaurants— brewers need to consider the whole package, nailing both the formula and branding alike. The best labels look as good as the beer tastes. Here are 30 of the best canned-beer designs available in America.
Shelton, CT, January 11, 2017– We here at The 16oz. Canvas are happy to announce our fifth 12-pack of artists that will be featured as part of this project. Our goal is to introduce you to an eclectic mix of artists, designers and illustrators from around the world that help bring our favorite beers and breweries to life. 2017 closed with us producing 42 episodes featuring artists from around the country as well as Canada and Sweden. The project will continue to make this a global endeavor and this season is no different as we connect with our first artist in the Southern Hemisphere by way of New Zealand, Tim Gibson of Garage Project.
Here is a preview of this week's Episode 38 featuring the duo of Connor and Matt who like Voltron make up Magnificent Beard. Learn about their story, their path and lifelong friendship. We learned of these guys from their work with Noble Rey Brewing, but learned so much more about them and their passion. Enjoy.