Speaking to Lindsey was a lot of fun and a natural conversation. Her down to earth and honest approach to life and design was apparent from the start. Her insight into the launch of a new brand with Troegs while still being active in her own style and brand was interesting and enjoyable. She works hard and is a passionate person about her work. Since we spoke she continues to be recognized for her work in print and as part of Philly Beer Week and to say it is well deserved is a huge understatement.
Lawyer turned artist, who deep down was always an artist and just gave in to what made him happy and brought pure enjoyment through his work is the story of Mike Van Hall. We had the opportunity to speak with him and learn about his craft, his story and how through minimalism he is able to bring the two breweries' can and label work to life through vivid and lively art design. His appreciation for the legacy and importance of art was also not lost on us. It was genuine and selfless, which made me want to learn more about it in the process.
The first meeting of the Art Appreciative Color Blind Association will come to order. It was great to learn that not only were Mike and I fans of good beer and music, but we both were asked the crazy color blind questions on the regular. Hearing Mike describe his color choice or lack thereof gave me an insight into reasoning as why I find myself drawn to great black and white work whether in drawing or even photography and the work of Mike Lawrence is high on that list of favorites. It was an absolute pleasure to get to speak with him and see how he brings his designs to life. In the short time since we have spoken with Mike, he has been a part of some of the great efforts from Tired Hands - both in the beers that they put out and also the new mural that he did for the General Store, which will open soon. Excited that he will soon be updating his site to include prints and rumors that some of the label art may even be available soon at the General Store - keeping my fingers crossed.
After much back and forth it was great to finally connect with Heidi. She has been an extremely positive and encouraging energy for this project. She is not only an extremely talented artist, but is supportive and upbeat about other artists, breweries, beers and the 16oz. Canvas. One of the words that she embodies is collaboration - it is her fuel and she loves it and we do too since we get to benefit from the output she works to create for all. We look forward to connecting upon our return to Maine this summer and see what comes of it. Will have to make sure to bring a few bottles to the hang as her beer game is on par with her art - no joke.
